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Corporate Identity Meaning Historically, SETi’s Hexagonal Logo (like many other UV LED companies) represented the crystal packing structure of AlN (hexagonal close packed). We are proposing differentiating our selves and utilizing Seoul’s Standard Values plus Leadership as the “cornerstones” of SETi. We chose the color blue for its symbolism with TRUST, WISDOM, CONFIDENCE, INTELLIGENCE, & TRUTH. The color blue is often associated with depth and stability. The hexagon is one of the geometric shapes that occurs in nature. Found in the formation of honeycomb it is associated with bees and their co-operative, hard-working natures Meaning of 6; (as a numerological aspect of the hexagon) include: Communication, Reliability, Dependability.